On the left cell representations of Iwahori-Hecke algebras of finite Coxeter groups Andrew Mathas Keywords Iwahori-Hecke algebras, Coxeter groups, Kazhdan-Lusztig polyno Status J. London Math. Soc., 54 (1996), 475-488. Abstract In this paper we investigate the left cell representations of the Iwahori-Hecke algebras associated to a finite Coxeter group $W$. Our main result shows that $T_{\ws }$, where $\ws $ is the element of longest length in $W$, acts essentially as an involution upon the canonical bases of a cell representation. We describe some properties of this involution, use it to further describe the left cells, and finally show how to realize each cell representation as a submodule of $\H$. Our results rely upon certain positivity properties of the structure constants of the Kazhdan-Lusztig bases of the Hecke algebra and so have not yet been shown to apply to all finite Coxeter groups.