The University of Aberdeen
The Computing Science Department



Game Storming for generating and managing ideas

Innovation Games for helping to bring ideas to action


These are not required, but are useful for further background and details about the coursework.

Service Design

This is Service Design Thinking provides a primer and background in tools that can be used on all types of projects in order to ensure you develop a suitable engaging service.

Service Design by Andy Polaine, Lavrans LÝvlie, and Ben Reason provides a useful in-depth view of the service design process with explanations about why the process works and clear examples showing how it works.

Change by Design by Tim Brown introduces the 'design thinking' approach that is a component of service design with clear examples and theory from his experience at IDEO.

Value Proposition Design by Alex Osterwalder will help you clarify the main essence of your idea so that it is easily explainable to anyone so that you only work on a business plan if and when necessary.

Managing the Design Factory by Donald Reinerstsen provides a clear introduction to systems theory that the output of the whole process is more important than optimising any one output. This also explains the theories behind Goldratt's Theories of Constraints as illustrated in his novels. You can find a condensed version of this material and much more in Reinertsen's Flow book.

Impact Mapping by Gojko Adzic explains how to quickly determine the optimal path you can take in your development process aimed at organisations using lean, agile and service design approaches so that you know which path will offer the most optimum return for your effort.

Lean Startup

The Lean Startup by Eric Ries, which explains the 'build measure learn' cycle and why you need to validate your hypothesis by getting out of the building.

Running Lean by Ash Maurya, which provides a good  step-by-step approach to using the lean startup model coupled with his lean business canvas, which is derived from the business model canvas.

The Happy Startup ebook from the Happy Startup School offers a canvas blending problem/solutions pairings with Sinek's 'why' and a few other issues, which has been found more useful for ideation than Osterwalder and Maurya's versions.

The Four Steps to the Epiphany by Steve Blank is the background to Reis's book and provides more details about how you develop your customers and cross the chasm in growth.

The Bootstrapper's Bible by Seth Godin is a free PDF basic guide to thinking about what you're doing before and while you're spinning out your startup. It also provides motivation about why you're spinning out your idea.

Thinking, Fast and Slow by Daniel Kahneman will help you understand the rationalisation and why it might be missing from the results you expect in your experiments to build a better business.

Built to Sell: Creating a Business that can Thrive without You is a business novel that explains how you should build a business, which has products to sell with a sales team and suitable management so that you have an easier exit strategy.

Agile Development

Principles of Software Engineering Management by Tom Gilb provides the background and explanation of why incremental and iterative software development works as it does and how you can implement this too. This is the foundation of much of agile in one book.

Agile Estimating and Planning by Mike Cohn covers some of the core aspects about finance and costings often overlooked by other authors while also providing a good background on scrum and the need for incremental and iterative development.

Scrum and XP from the Trenches by Henrik Kniberg will help you apply these key ideas in development to your project, while his Kanban and Scrum book will help you improve the process further.

Lean UX by Jeff Gothelf, which explains how to blend the lean approach to your agile project along with a touch of service design in a highly usable approach.

Rolling Rocks Downhill by Clarke Ching illustrates the benefits of incremental and iterative development in a business novel explaining the benefits of agile developments.

E-Business and E-Commerce Management
David Chaffey Publisher: Pearson, Finiancial Times. This book covers all of the business ideas covered in the course with a variety of examples, and in a clear manner.


CIO Magazine CRM articles - these cover a lot of topical topics, plus some good background examples.